About me

My first drawings were in AppleWorks, and discovering the Adobe suite as a teenager was a turning point. That path led me to a BA in Fine Arts, with formal training in art and design history.

I've always been drawn to design that turns function into a bold statement: systems that are honest about how they work, built to be reused and scaled rather than treated as one-off pieces, which is probably why I love Bauhaus and brutalist architecture so much. I get a little Stendhal syndrome walking past the right brutalist building, especially one with vegetation worked into the concrete.

I started my career as a motion designer, but working in isolation never felt right. I wanted to build things that could flex depending on how people actually used them, which pulled me toward product, back before UX bootcamps were really a thing.

Javiera Craig AppleWorks 6 install CD Brutalist architecture, Torres Blancas Madrid

How I work

I think in systems, not screens. Most of my recent work lives inside APIs, integrations, and constraints that don't show up in a single mockup. I'm more interested in how a product holds together across edge cases than how one flow looks in isolation.

I put a lot of weight on discovery. Before I design a solution, I want to understand why the problem is shaped the way it is: the regulation behind it, the team that owns the dependency. It might seem slower upfront, but it's the difference between something a team can actually build and maintain, and something that just looks good in a review.

I'm also pragmatic about what ships. I care about craft, but not at the expense of what's real: budgets, deadlines, technical debt.

Outside of work

Outside of design, I make things that have nothing to do with product: drawing, some music, occasionally writing. Less about the output, more about having something to make that isn't optimized for anyone else's use case.

I was born in Chile, grew up in Bilbao, and built my career in Barcelona's startup scene. These days I'm in Madrid, drawn in by the museums, the indie music scene, and the sheer density of interesting people to meet. Moving between places probably made me unusually comfortable with ambiguity: dropping into a new team, market, or set of unwritten rules feels familiar rather than scary.